Everything comes with an expiration date. Your college diploma, your knowledge and experience become dated, even your life won't last forever. Yesterday is gone, and with it all the old rules, processes and techniques. Marketing is evolving at a staggering rate, and if you are not on the steamroller you will be under it. There are hazards and opportunities in this new marketing landscape, continue to develop and learn and you can meet the challenge, and take advantages of the opportunities. The worst thing you can do as a marketer is nothing. Don’t read books and articles on marketing trends, don't attend conferences, seminars and trade shows, don't do your homework, and you will be quickly left behind. Squished.

We now compete in a global market, unlike any in the history of marketing. Knowledge and execution are the keys to the new marketing universe.

If you haven't already, subscribe to some good tech and marketing publications and blogs. But be aware that nobody nowadays is really an expert, we are in unchartered waters, a place where no one has ever been (like star trek). So take information, research it, collaborate it, build your networks, partner with your competitors and keep focused.

(Content of an email sent to me by eMarketing Association Network which made me think - Peter Gaskin, CEO Team Discovery Ltd)