E-mail Marketing

Team Discovery adds new exciting dimension to its web-marketing portfolio.

Many companies will have undertaken a Direct Mail (DM) campaign and enjoyed varying levels of success. With the advent of the Internet it is now possible to personalise not only your marketing messages (Dear John) but also the content of your communication. Digital DM provides a significant and valuable addition to your marketing arsenal at a fraction of the cost of traditional processes as well as the ability to learn about your customers needs. The data collected from the interactions, which take place, can become an excellent addition to your marketing knowledge base.

Our proposition

We can: -

Increase sales to your existing customers
           By helping you understanding them better

    Help you find some new ones
          By identifying them more precisely

   Reduce your marketing costs
          By delivering more effective, timely and targeted messages

Team Discovery provides the ability to design, build, send and report on proactive digital communications (we use the award winning eMarketing platform "DialogueIQ" to achieve this).  These are usually in the form of eNewsletters/eZines or sometimes called eFlyers.  The purpose of them is to allow you to build a "relationship" with your customers and prospective customers, leading to more effectively growing your revenues.  We offer standard marketing touchpoints such as survey me, refer-a-friend, survey me, update details, secure digital coupons, email me, call me etc to effect interactions and gain valuable marketing intelligence.

We leverage our A.P.R. marketing credoin all the communications we send on behalf of our clients.

Anticipated
Personal
Relevant

The communication is Anticipated by the recipient (i.e. every week/month), It’s Personalised (not just Dear John but in its content) and that it is Relevant to that persons needs/ideas/interests. In this way we maximise the effect of Team Discovery’s Digital DM offering.

Acquistion of data from the communication is of paramount value and Team Discovery provides a depth of reporting unavailable elsewhere. Everything from high level report i.e. email bounces, unopened emails to excel spread sheets providing information on individual activity i.e. who did what, when, the time they did it, the number of times they did it etc.

Example eZine from Sacla and Pollards

Example Survey

Example Reports

Example Coupon

Just complete our feedback form and one of our consultants will contact you.