domain name is important

Metatags and domain names - is this advertising?

The Court of Justice of the European Union (CJEU) recently ruled that the term 'advertising' encompasses use of metatags and domain names, though not mere registration of a domain name. Laws on misleading and comparative advertising therefore…
Google hummingbird algo

“Hummingbird” - A New Google Search Algorithm

Google has a new search algorithm, it’s for the system it uses to sort through all the information it has when people search and come back with answers.The new algorithm is called “Hummingbird” and the name come from being “precise…
Social media guidance for adverts

Guidance For Advertisers On Social Media Advertising

The Committee of Advertising Practice (CAP) has issued a guidance for advertisers to make certain they abide by advertising codes when working with social media. CAP’s guidance emphasises that the same rules apply to advertising using social…