fake-reviews

Fake reviews that trick web shoppers illegal

I wasn’t surprised recently to read an article in the Daily Telegraph about the many fake reviews that appear everywhere purporting to support the credibility of many different products and companies. The Telegraph was highlighting an investigation…
fakeproducts

Social media is making millions for fake products

Social media is making millions for fake products so why are you not succeeding using it for your real products?The Medicines and Healthcare products Regulatory authority (MHRA) have criticised major social networks such as Facebook and…
wp-toc

Using Tables Of Contents on your WordPress Post/Page

One of the keys to having a successful website is through quality content. On the face of it this is true, but some people are missing the point about what quality content really is. A blog post or article should be informative and engaging,…
simplicity-in-design

Simplicity in Design

One of my favourite places for inspiration on the internet is www.tedtalks.com. For many reasons, the design of their website is impeccable, the speakers they get are fascinating and the community of bloggers they have is enticing.Moreover…
how-do-I-use-LinkedIn

...how do I use LinkedIn?

One could never truly decide which is the most influential social media platform. For those with B2C products it might be FaceBook or Pinterest, for journalists it might be Twitter or LinkedIn. LinkedIn is currently one of the most important…
google-surreptitious-shake-up

Google’s surreptitious shake up

Google is notorious for the secrecy of its search algorithms. Google has treated its algorithms with such secrecy no one outside of Google knows truly what it is. Even the employees who leave Google do not know what the algorithm truly is anymore…
the-most-valuable-resource-available

The most valuable resource available

Time is so incredibly precious to us all. Much research has been done into how time really works. Many novels have been written about time travel. Most of us have wished for more time. I myself would pay a lot of money to acquire more time during…
importanceo-of-Social-Media
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The importance of Social Media

Traditional advertising does not to have the same effect as it once did. Buying TV time and advertising in the yellow pages does not quite fill the space it once used too. The consumers can get around the traditional techniques of advertising.…
client-acquisition-not-follower-acquisition
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Client acquisition not follower acquisition

My clients often ask me to help them acquire a large following of people for their social media marketing campaign. I want to use this blog post to explain why this concept does not work to acquire clients as well as people think it will.Having…